It’s a new trend we have been seeing now for the last quarter, I did blog about broadcasters looking into their corporate strategy, finance and maybe even merger or acquisition a while back, and now we are seeing this hit our news channels big time!!! ITV are really concerned with three main external factors for a drop in revenues.

1. Recession

2. Fall in Advertising revenues

3. Emerging media

These external factors have a massive effect when it comes to any broadcaster trying to do business in todays market. Yes the internet is pulling advertising revenues away from traditional TV spend, and there is a recession. Companies clearly don’t have enough money in the pot to pay for the fees broadcasters are charging, or they feel this way of advertising is not effective!

My questions are:-

1. Is the internet advertising revenues going to save a broadcaster?

2. Is there enough companies to pay for all these options we have on the internet to advertise?

In broadcast terms, they had total control over the viewer. If they had a very popular drama or soap, then they had a captive audience. Considering the nature of the internet and the choices of sites that we have to surf. How can they guarantee a captive audience?

What strategic advice do the online advertising networks such as videoegg.com have to drive traffic to their sites? Another factor, is the programming reflective of what the public want to watch and how we watch it? ITV did state that they are going to shift their style to more entertainment programming. 

Broadcasters need to find their feet again and experiment heavily on what will bring the views back to their stations.

Anyway this is all food for thought, our future is unwritten at this stage, but I can promise you that we are in for a very good time on the internet!!!! So sit back, watch and get busy building your networks…eeer online!

enjoy!