Realitypod.tv

Sharing thoughts on all aspects of video production, IPTV industry news, video marketing online and film reviews

Posts Tagged ‘online video’

A brave new world!

Posted by realitypod on February 11, 2009

Hollywood studiosIt was in 1948 when suddenly and without warning millions of people stopped going to the movies, the Hollywood studios were in massive trouble. This was a time when America was coming out of its economic depression and the good feel good factor of “the American Dream” was on the rise.  What happened? Well, we don’t really know, but the Federal Trade Commission was investigating Hollywood practices, and it caused all the majors to sell all their theatre houses. The FTC wanted to break up the monopoly that the studios had.

Now this had a catastrophic affect on the actors, directors and playwrights as they couldn’t get any work. Projects were being slashed and theatre was in a massive decline.  So what did happen? What was the effect it had on the industry?  This forced people to look for new ways to address their craft.  We welcome the teaching of The Actors Studio . This was the platform which launched the careers for some of Hollywoods biggest name in show business today.  A few teachers turned their craft into what is known as truthful acting, portraying real characters in real life. In fact the teachings of Lee Strasberg and Sanford Meisner changed the shape of the industry as we know it today.

So with this, I reflect on our current situation. The Kangaroo project has just been pulled by the Competition Commission, saying that is was too much of a threat to the emerging market of online video. The advertising revenues of broadcasters are down, and there is talk of consolidation in the market. So where does this leave the Actors and filmakers alike?   

Yes, my friend, it’s time to look at the resources we have and see what opportunities we have for self creativity. We have a massive opportunity in front of us, to produce some real grass roots content. Now is the time for us to build our own “actors studio” and find some of the best talents to start producing real entertainment. Why do I say this? Well, TV viewing figures are up, some of the best Hollywood movies are being produced today and in a stay at home economy we, as a nation, want to be entertained

So, what is my point? I really believe that we are about to see some exciting new forms of creativity take shape. We have the internet  which will play a massive part and we have the talent, although most of them are not being productive at the moment!

I just though leaving this video for you would help!  It’s not for everyone, but it’s still a classic

Signing off!

Realitypod.tv

Posted in Video market thoughts | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Kangaroo’s online video project almost dead

Posted by realitypod on February 4, 2009

This is not very good news for the UK broadcast market, here is a link to FT.com’s post this morning, I will go into more detail later, but please click on this link and read on …

http://www.ft.com/cms/s/f1504f6a-f291-11dd-abe6-0000779fd2ac,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Ff1504f6a-f291-11dd-abe6-0000779fd2ac.html&_i_referer=http%3A%2F%2Fwww.ft.com%2Fhome%2Fuk

Posted in Online Video Marketing, Video market thoughts | Tagged: , , , , , , , , | Leave a Comment »

Where’s the Money in Online Video?

Posted by realitypod on January 19, 2009

If I keep asking that question most people tell me, “I really don’t know!… “I’m not sure!” but a handful of people will say “I haven’t a clue because they are making so much money that they want to keep it all for themselves. ;-)

One of the ways to make a lot of money is content syndication and licensing. Every network, broadcaster and even online publisher has an acquisitions department or person whose job it is to acquire content.

Now one of the main problems of Digital Distribution is “rights control”. This is affecting the catalogues of online video companies or digital distribution companies and sometimes called aggregators. Here is the problem, the Hollywood Studios are not really giving full access to their catalogue online yet, as they want to see how they can protect their digital rights in each territory and I’m not sure they trust the current solutions available on the market. They want to see control over the way the content is managed and distributed. So.. what are the current solutions??

There are three major players in the market trying to solve this on a global level:-

1. Apple TV

2. Vudu

3. Xbox 360

IGNentertainment has put together a cool video showing us these products. Although it’s a little old now, it should give you an idea of what’s in store for the future.

What do I keep shouting about?? common already, go build an online channel, get a subscriber base and start making money from online advertising and content licensing. ;-)

Another great example of content syndication on a smaller level is the “How to” sites. They are selling their content to every niche that’s out there! OK it’s not going to the Xbox 360′s of the world but it’s definitely going to other websites and online publishers.

Enjoy!

Realitypod.tv

Posted in Online Video Marketing, Updates, Video market thoughts | Tagged: , , , , , , , , , , , , , | Leave a Comment »

 
Follow

Get every new post delivered to your Inbox.